Paris Saint-Germain’s AI-Generated Kit Photoshoot
What was the challenge? Paris Saint-Germain (PSG), one of the world’s most popular football clubs, needed to unveil their new kits for the 2024/25 season without the availability of their players. The challenge was to create a compelling reveal that maintained the high standards expected by their 180+ million followers. What action did they […]
The 10th Fifa President Is AI!!!
What was the challenge? Introducing modern technological governance posed a significant challenge in a sport steeped in tradition like football. The idea was to reimagine FIFA’s leadership to make it more inclusive, fair, and transparent. What action did they take? Hope Sogni, a conceptual AI candidate, was developed by Dark Horses, Twise.ai, and Lewes FC’s […]
Controversial AI Ad By Under Armour & Anthony Joshua
What was the challenge? Under Armour released an AI-powered ad featuring boxer Anthony Joshua, which was directed by Wes Walker. The ad, touted as a pioneering “Ai-powered sports commercial,” immediately sparked controversy among creatives on Instagram. The primary issue arose from allegations that the ad reused existing work from other creators without proper credit, framing […]