Hellmann’s Launches AI Tool to Help Reduce Food Waste
What was the challenge? Hellmann’s identified “fridge blindness” as a key contributor to household food waste. People often struggle to see the potential meals in their leftover ingredients, leading to unnecessary waste. The challenge was to create a solution that would help consumers reduce food waste by making better use of the ingredients they already […]
The Heinz AI Cookbook
What was the challenge? While AI can generate just about any image you can think of, it often falls short regarding food pictures. You might end up with bizarre-looking tomatoes, oversized portions, or food merged together creating another ‘made up’ type of food. Turns out, even AI could use a little help in the kitchen! […]
Shake Shack’s AI-Driven Reddit Marketing Ad Campaign
What was the challenge? Shake Shack aimed to enhance its marketing reach by targeting specific conversations related to chicken sandwiches on Reddit, a platform with diverse and active subcommunities. They decided to add a secret sauce to this campaign which was generative AI. What action did they take? The company utilised a Reddit specific AI […]
McDonald’s Sweet Connections AI Campaign
What was the challenge? McDonald’s wanted to celebrate the launch of the Grandma McFlurry by addressing the communication barriers often faced by immigrant families due to language differences. The goal was to promote intergenerational inclusivity and connection through a unique, culturally sensitive marketing approach. What action did they take? In collaboration with IW Group […]
Have A(i) Break By Kit Kat
Background KitKat has been talking about breaks for over 65 years. So in 2023, as artificial intelligence becomes increasingly open to everyone, KitKat saw a perfect opportunity to take its advice and let generative AI take the lead on its latest ‘Have a Break, Have a KitKat’ campaign. KitKat embarked on a quest for a […]