Hellmann’s Launches AI Tool to Help Reduce Food Waste

What was the challenge? Hellmann’s identified “fridge blindness” as a key contributor to household food waste. People often struggle to see the potential meals in their leftover ingredients, leading to unnecessary waste. The challenge was to create a solution that would help consumers reduce food waste by making better use of the ingredients they already […]
Dolce Gusto’s Personalised AI Marketing Campaign

What was the challenge? Dolce Gusto, along with its agency KEENFOLKS in Mexico City, sought to engage directly with their consumers in a personalised manner, tapping into the trend of customized content, similar to Spotify Wrapped, but with a unique twist for their brand. What action did they take? The campaign began with an […]
Have A(i) Break By Kit Kat

Background KitKat has been talking about breaks for over 65 years. So in 2023, as artificial intelligence becomes increasingly open to everyone, KitKat saw a perfect opportunity to take its advice and let generative AI take the lead on its latest ‘Have a Break, Have a KitKat’ campaign. KitKat embarked on a quest for a […]