Morgan Stanley’s Game-Changing Suite of GenAI Tools
What was the challenge? Morgan Stanley was facing the challenge of enhancing their financial advisers’ efficiency in a rapidly evolving AI landscape. They needed to decide whether to use off-the-shelf AI tools or develop custom solutions that could seamlessly integrate with their existing systems and workflows. What action did they take? Instead of opting for […]
U.S. Bank’s Accelerated Campaign Development Using AI Avatars
What was the challenge? U.S. Bank aimed to expedite the development of its new brand campaign, traditionally a nine-month process involving extensive focus groups and research, which could become outdated due to cultural shifts during this lengthy period. What action did they take? The bank collaborated with the agency, Supernatural AI, to employ digital […]
Klarna’s AI-Driven Marketing Reduced Costs By 11%
What was the challenge? Klarna needed to increase marketing output while reducing costs. The company aimed to optimise campaigns and content production, particularly for timely events and promotions, without increasing spending. What action did they take? Klarna integrated AI tools like Midjourney, DALL-E, and Firefly into their marketing processes. This allowed for rapid production of […]